Category Archives: Consultant

Should you add new services to your business?

By | Business Builders, Business Consulting, Business Development, Consultant, Corporate Event Coordinator, Wedding Consultant, Wedding Coordinator | No Comments
A few years ago, I realized that clients constantly needed basic tabletop offerings – candle votives, lanterns, and the like. Due to the expense of sourcing and storing these items, not all florists had robust quantities of them.  I sourced a few different types of votives and frequently rented them out to clients, making some additional pocket change and saving them time, and over-investing in these items.  What would be hard about adding new services to my boutique event planning business?

I thought, maybe something’s there.  I could start a table top rental business! It fills a need, I had storage in my garage, and I had plenty of contacts in the event world.

Then I started thinking:  How would I deliver these items to everyone, along with my day to day business, which if I wasn’t careful, could be all consuming? Wouldn’t delivery cost as much as the item rental fees, due to labor costs?  Also, what if they came back broken? What inventory tracker should I use?

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Photo by Jillian Rose Photography

I realized, it just wasn’t worth doing – better to stay with what I was doing, continue to refine my event planning business, and coast along with that.

It’s so easy to be distracted, to see another opportunity and try to strike out in a new direction. Before you do, check in with yourself:

Run Scenarios.

Think through a typical transaction of your new business. How much time and money would it cost you?  Would you be able to charge enough to cover your cost?

Evaluate your resources – do you have enough to add a new service?

Do you need additional capital?  How much would it cost to source raw materials (if any)?

Does someone else already do it well?

When photobooths were the new thing, there were just a handful or competitors for each region. Now, there are so many!  Is it worth entering a saturated market?

Take time to review all your options and the ripple effects to your business.  If you think it’s a good idea, go for it! Otherwise, nothing wrong with regrouping and making your current business even stronger.

Event Planners: How to Deal when things get Personal

By | Consultant, Corporate Events, Event Planner, Event Planning Education, Event Planning Workshops, Wedding Consultant, Wedding Coordinator, Wedding Planner, Wedding Planning Checklist | No Comments

As a wedding planner, I learned more about diplomacy than a degree in international politics probably ever could!  What helped me deal with situations with extraordinarily irrational elements was developing empathy and being a consummate professional, and event planners can do so easily with a little forethought. Here’s how.

1.  Try to Figure out What’s Going On.

No need to actually ask the person what their problem is (unless you feel it’s appropriate!) – but perhaps you overheard the bride talking about her deceased father, or the party host talk about being laid off recently.  Something could be going on in their lives that while it doesn’t excuse their behavior, it allows you to give them a pass so you don’t overreact.

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This is the end result you want to get for your clients – all smiles after a great evening. You can get there the easy way, or the hard way, depending on how well you set boundaries.

2. Event Planners need to Be Kind but Firm when things get Personal.

For wedding planners especially, it’s important to remember while your clients are in an emotional space, you are not.  You are at work, being a professional. It’s no different than a bank teller or a financial planner – you wouldn’t expose them to the latest fight with your mom or cry on their shoulder, would you?  So your clients should treat you professionalism as well.  It’s as easy as saying, “I understand where you’re coming from, but my job is to create and run a beautiful wedding day.  When you have resolved your personal issues, let me know what your final decision is.  Let’s talk now about the dessert table (change the subject.)

3.  Be Clear in your Legal Agreements about Services.

If a client wants you to research 15 photographers when 5 would suffice, there should be a limitation in your contract where you reserve the right to charge additional when their needs go over and above reasonable limits.  This should be clearly stated BEFORE they hire you, too.

For more information about consultation and education for event planners, click here.  Happy Planning!

Event Consultants: Customized Services for Brides and Grooms

By | Backyard Weddings, Blue Window Creative, Consultant, Day of Coordinator, Red Lantern Photography, Wedding Consultant, Wedding Coordinator, Wedding Planner | No Comments

When I started the business, I knew it was vital to give clients lots of options.  Somewhere between basic Day of Coordination and full-blown Event Planning is Consultation.

Day of Coordinators take the final decisions by the bride and groom – vendors, layout, food, etc. – and tie together all the logistics.  Do the florist and cake baker have to work together on the cake decor?  The DOC makes sure they load in at approximately the same times.  When does Grandma walk down the aisle in the ceremony processional?  The coordinator will give you the answer and line everyone up at just the right time.

This wedding at the Hotel Korakia in Palm Springs was elegantly planned by the couple, with budget oversight and general support from us. Picture by Red Lantern Photography.

A wedding planner does everything – soup to nuts – from finding the venue, advising on design and budget, and implementing the logistics – while this does cost more, often they save clients nearly as much as their fee in vendor negotiations and hours and hours of time saved.

There is a comfortable middle ground between these two services, and couples should consider consultation, which is a more customized set of services borrowing elements from both coordination and full planning.  We have the “You’ll Never Walk Alone” package, which includes multiple meetings, general budget oversight, event design consultation (with many digital inspiration boards flying between client and consultant) and overall guidance.  While we don’t attend vendor interviews or meetings with the client, we give them our 2c on recommendations and strategies for keeping the planning process nice and smooth.

No Worries consulted on all aspects of this backyard wedding, gorgeously designed by the bride. Photo by Blue Window Creative.

It’s important for couples, then, to think outside the box and realize they can have some of the services of a full planner without the cost.  When the client is traveling a lot, having a destination wedding, or working with a complicated venue (private estate, film studio, etc), having a great consultant will protect their investment and keep them sane.

Want to learn all about our various service packages? Check them out here , and feel free to give us a call or email anytime with questions.  Happy planning!