Category Archives: Profitable Wedding Planning Business

Managing Expectations with Event and Wedding Planning Clients

By | Business Builders, Business Consulting, Contract Verbiage for Wedding Planners, Contracts for Wedding Planners, Manage Expectations, Profitable Wedding Planning Business, Stress Relief, Wedding Coordinator, Wedding Planner | No Comments

One of my favorite sayings is, “You can’t please everyone.”  So true. And yet, as wedding planners, we want to so badly.  Or, we are tired of having these expectations thrust upon us but wearily try to do so anyways; regardless, what needs to be done in these situations is to manage expectations. And that means from the very beginning.

Have a rock solid contract to help manage expectations from the start

I know it’s pricey to hire a lawyer to write your contract, but DO IT!  Not only does it manage expectations, it can save you from negative reviews and even foolhardy attempts at litigation. And compare notes with other planners and wedding vendors, too!  Be sure you know what pitfalls you need to pre-empt, what verbiage is appropriate, and what lingo is required in your state.  (And while I’ll give some contractual advice here in the blog, always run everything past a legal expert first!)

Manage expectations wedding planning couples clients event professionalEnsure your duties are listed clearly

In your proposal, enumerate EXACTLY what you do.  For example, a moderately priced full wedding planner should not be going to every single wedding dress shopping trip – that could take days!  I noted on my proposal that I attended one FITTING to learn how to bustle the dress.  Be as crisp as possible, and discuss with your prospective clients so you can get off on the right foot from before they even book you.

Don’t let Pinterest highjack your work

In your contract and in person, discuss with clients how fantastical and ornate design vignettes they see on Pinterest can take hours to setup.  In your contract, you’ll have verbiage that states you handle standard set up only – and list them: “escort cards, ceremony programs, and guest book” – finite, crisp, clear.  Do they have a few family photos they want set out? Fine.  What about menus at each table setting?  Maybe – possibly the caterer can do it, one way or another, you can figure that out.  But set up multiple levels, platters, and 5 different desserts? Nope!  In your contract (I’ve done this – but again, check with your lawyer), you can alert the couple that you reserve the right to elect to bring on board another assistant or designer to implement their setup if you decide it’s beyond your contracted duties.

Remember, you’re not all things to all people…You’re providing ONE service and can’t stretch like Elastigirl to do the jobs of many!  Having crisp paperwork to set the tone will easily manage expectations.

Need a sounding board?  Have a difficult situation on your hands? Struggling with cash flow? I can help with all these issues and more and provide a complementary 20-minute intake call.  Contact me anytime at dee@noworriesep.com!

Profit First | Tips for a Profitable Wedding Planning Business

By | Blush and Pink Wedding, Blush Wedding, Business Builders, Business Consulting, Business Development, Profitable Wedding Planning Business | No Comments

It can be tricky to build a profitable wedding planning business. Too often, I find wedding planners focusing on volume.  The more events they book a year, the better.  While you do need to market yourself in such a way that once you fill your calendar comfortable, you are turning down potential new business, what’s more important is what you’re profiting per event –  not how many events.

Also, there are a lot of hidden costs to running an event planning business – the last minute additional staffing needs when a wedding becomes a bit more complex than originally planned, or your bookkeeper needs to untangle a few unique expenses and bill you more money.

Here are two tips to built a profitable wedding planning business:

Strategize the Right Mix of Events

Loading up on coordination jobs makes you less money than booking a few less in number of full planning, for example.  Look ahead and decide how many coordination, partial planning, and full you want to book in the coming year, and then develop marketing strategies to do just that. Write the goals down and check in weekly.

White Lilac large wedding Persian wedding blush Terranea wedding Large ballroom profitable wedding planning business

Large weddings like this one at Terranea, featuring over 500 guests, require lots of staffing; I factored this into my proposal from the beginning. Photo by John Solano, design and florals by White Lilac.

Protect Against Last Minute Costs

Client needs you to pick up their alcohol at the last minute – 1 hour from your office?  Oops! Cousin Freddy invited his 50 friends, and the guest count shot up?  Then the client has to pay more money in your direction.  Have ‘change in scope’ and ‘additional services and fee menu’ sections in your contract.  Mileage and staffing are hard costs and must be covered; also, your time is potentially a soft cost, but VALUABLE.  These ‘little’ fees add up hugely, and can kill your profit or keep you from building a profitable wedding planning business till it’s too late.

I’m here to help you build a profitable wedding planning business!

Don’t hesitate to email me to share your thoughts, or pick my brain – I mean it! I offer a 20 minute consultation “discovery” call with anyone needing some insight or curious about consultation services – or just to chat!  Absolutely no obligation. I’ve learned things the hard way and eager to share my hard knocks to help other entrepreneurs succeed.

Best wishes for a profitable enterprise.   Happy planning!