Simplicity Is Key: How to Stick to a Minimalist Wedding Design

By | Minimalist Wedding, Simple Wedding, Wedding Cost, Wedding Decor, Wedding Design | No Comments

If you’ve decided the minimalist wedding look is right for you, there is still a lot you need to keep in mind as you begin planning. Finding the most basic essence of how you want to express your aesthetic will help keep you on the right track and stop you from going overboard. Decide on colors and thematic elements before you even look at invitations and decor. Only once you really know what you love, should you start planning.

Simple Stationary

One of the very first things you should do is design your save the dates, invitations, menus, signs, and other printed materials. You want to do this early so they can serve as a blueprint and design inspiration for all your vendors. To ensure everything is clean and minimalist, keep your language simple and choose a clear font. Use negative space with a bold and striking message. Stay away from images and keep crucial information at the forefront.

Tempting Tablescapes

Click on Photo for Image Source

While you can choose pristine tablecloths and simple floral centerpieces, take your minimalist theme a bit further with rustic wood tables and green foliage as your centerpiece. Simple tableware and neutral colors will accentuate the beauty of the natural elements on the table. Taupe, grey, and blue can all offer you the elegance you want without boring your guests.

You can also extend the minimalism to your bar and dinner offerings. Keep the options simple and offer your guests two or three wines and beers. Many catering companies also offer modern presentations for your food, so you can work with them on an unembellished design as well.

Limited Decor

Spanish bride and groom chair signage

Much of the time, when people think of weddings, they dream up outlandish floral features for outdoor weddings and an abundance of decorations that can easily go above and beyond your budget. Instead of opting for all of this decor, choose specific pieces that will impact your guests. This goes for the backdrop to your “I do,” the seating, flowers, lighting and even fun features. Putting a cap on your decor doesn’t mean that your wedding will look boring; quite the opposite. Take your guest-friendly photo booth, for example. While some go for a decadent backdrop with an assortment of props, others choose a white backdrop with dried herbs or a simple monogram that ties in with the rest of their theme. People will be impressed how you seamlessly tie everything together. It requires a lot of mindfulness and is one area that wedding planners can be extremely helpful with.

A Sweet Ceremony

 While this may not be a visual element, stick with your minimalist theme and keep your vows short and simple. A wedding can be even more meaningful when you cut out all the extra frills that come with a lot of officiants. Maybe have a close friend officiate the ceremony and skip the processional and recessional.

Personal Favors & Gifts

Modern succulent wedding favors and escort cards in sand

Photo by Callaway Gable

When you choose minimalist favors and bridesmaids gifts, you can please your guests and save a little bit of money. For members of your wedding party, you can keep your bridesmaids gifts simple with monogrammed tumblers, pendant necklaces, or homemade body scrubs. Groomsmen are even easier, and a watch or some monogrammed cufflinks are a perfect choice! Whereas, for guests, many minimalists decide to go for miniature gifts with the couple’s initials etched on the side or featured on a tag.

Stick to Your Plan

As details pile up, it can be hard to keep track of everything and make sure you stay under budget. Don’t let anyone pressure you into choosing a more extravagant option and don’t feel bad about saying no to guests who want to bring uninvited plus ones. This wedding is about you and what makes you happy as a couple. Stick to your plan and compromise only when it makes sense, or if your mother-in-law is in tears because she wants to write out your invites by hand. Most important is that you have fun before, during, and after your wedding day!

Author Bio:  Katie Tejada is a writer, editor, and former HR professional. She enjoys writing about weddings and events, travel, decorating trends, and innovations for the home, but also covers developments in HR, business communication, real estate, finance and more.

Fitness on the Move: Working out tips while Working Hard

By | Beachbody, Fitness Tips, Workout, Workout Tips for Entrepreneurs | No Comments

So, when I was a wedding planner, I weighed about 10lbs less than I do now. Even when I was working a more compact schedule as my business matured, there were the hours on my feet, running from one meeting to another, and so on and so forth. (Add a young child to the mix and yeah, I got pretty lean!). I wasn’t strong, though, and even developed bursitis in my hip and arthritis in my knees.   I tried to implement working out tips into my schedule but it didn’t go that great. I just didn’t have a consistent schedule.

When I ‘retired’ from wedding planning, and started working a regular 9-5, I was sitting more, and also being over 40, started losing muscle mass. And guys I mean it happened like OVERNIGHT.  I was worried about heart risk as my belly fat increased, and also losing strength in my joints, i.e. worse arthritis, so I knew I had to figure something out.  See below for how to weave fitness into a busy schedule.

  1.  Have a few backups in your workout schedule.

Everyone says “just calendar it so you won’t forget it.” But if you’re freelancing or work in the service industry, like us, that doesn’t always work.  I have a pretty consistent schedule now so I usually do a Beachbody on Demand workout every night, but then a networking event comes up, or a childcare situation, or whatever.  So, I have a maxiclimber in the corner of my living room that I can hop onto randomly whenever – an early morning, weekend afternoon, or Sunday night to gear myself up for the workweek.  The Maxiclimber is super cheap too – way cheaper than a gym membership.

Hiding in plain sight…the MaxiClimber.

2. Make it so easy, you can’t not do it!

Speaking of gym memberships, I finally got to the point where I cancelled my yoga membership and any other outside classes.  To change, drive, workout, and then drive back took too much time.  Thanks to the beauty of technology, you can buy a Beachbody subscription (or Barre3, or whatever suits you) for so much less than a gym costs – and the workouts are legit.  I’ve been working up to 30 minutes of Insanity every night, and lost 3 lbs and gained a decent amount of muscle within the first 2 months (I know that doesn’t sound like a lot – I’ll explain more in #3).  There is quite literally no excuse. I even watch tv while I work out!  So it becomes some precious me-time without taking me out of my house and thus away from my responsibilities (and yes, I’ve jogged over to the stove while my son’s mac n cheese is cooking, mid workout).


Insanity beachbody on Demand workout tips

Actual text during Insanity workout…

3.  It takes a minute.

So, I only have 10 pounds to lose, but I’ve been gaining muscle.  So I’ve had more defined arms and legs, but in 4 months I’ve only lost 3 lbs.  As my metabolism increases – thanks to that muscle mass – I’ll start seeing more fit and firm aspects to my body. It’s a long game. But exercise isn’t supposed to be a short term habit – it’s for life.  Keep that in mind, and make sure you choose a workout regimen you enjoy, and keep it easy – and before long you’ll start seeing improvement!

Give Yourself A Break: Slow Down your Schedule

By | Event Planner, Event Planning Education, Goal Setting, Mental Health Tips for Business Owners, Self Care, Time Management | No Comments

I used to be a full time business owner, and there was always something to do:  A timeline to build, a blog post to write, a mixer to attend.  Even when I had organized the business to guarantee a neatly contained workday nearly every day, I’d find myself at 9pm at night, say, going online and doing some marketing research, or updating my bookkeeping. I was very efficient with my main work at hand (event planning), so when I had leftover time, I felt like I should be doing something more.  And certainly, there was always something useful I could be doing, even if it wasn’t totally necessary.  But what I should have been doing was telling myself to slow down. Take some time for myself, my friends, my family.

I wound down my business 3 years ago to work in the hospitality industry, but even then, I was consulting on the side on a freelance basis, and working on a project (virtual Wedding Planner Support Groups – to come in late Summer 2019), and this, that and the other.  Then, a few weeks ago, something changed.

I’d leave my job, come home, tidy the house, make dinner, check in on some family, work out…and just have a nice evening of normal around-the-house activities.  I had finished up a couple consultation projects; the Wedding Planner Support Groups were steadily coming together; and I just decided to have one job for a few weeks. And it was awesome.  I realized, I didn’t have to take over the world every night after work – I didn’t have to do MORE to be a BETTER consultant or hospitality professional. I could slow down a little; I could have a nice normal life with ONE job and the occasional, well timed and somewhat automated side project.   The pressure to be all things, to have my fingers in every pie, fell away.  As my business consultant once told me when I went on a downward spiral about all I was trying to accomplish:  Give yourself a f*&king break.

And I’ve never been happier.

A few things that happened because of my return to normal-hood:

  1.  I’m sleeping better.  Fewer things are swimming in my head when my head hits the pillow every night.
  2. I’m highly focused.  Multitasking isn’t always the ideal – you can’t multi-task every single moment of the day. You risk doing a half-assed job on everything versus giving 110% to every task.
  3. I’m healthier.  I started working out almost every single night (Beachbody on Demand to the rescue!). I’ve regained muscle I haven’t seen in years, it’s also added to my sleep, and my stress levels have plummeted since I have increased my cardio activity.
  4. I’m closer to friends and family. I have more time to reach out, send that checking-in text, grab coffee on the weekends.  Socializing has legitimate long-term, crucial health benefits, along with the short-term bump you feel in overall mood.

Life is precious, and every second counts.  No one is going to give you a medal if you add one more thing to your to-do list to prove your productivity.  Give yourself a break; slow down the pace of the voices in your head demanding you do more, more, more; give yourself boundaries, and take time to refill your well of energy, every single day.

Choosing the Coolest Bridal Party Gifts and Wedding Favors

By | Best Wedding Favors, Everything Decorated, Wedding Favors | No Comments

I’m always on the lookout for unique bridal party gifts and favors, and Everything Decorated caught my eye with their uber-elegant, stylish favors and gifts.  From personalized lip balm for guests (honestly, my favorite wedding favor ever) to high quality canvas totes for your traveling guests’ gift bags, they’ve got your wedding favors covered.  I was sent some amazing items on a complementary basis by Everything Decorated and was so excited to receive them.  As a former small business owner and now consultant, I also seek out businesses operated here in the USA, by homegrown entrepreneurs.  The story behind Everything Decorated is one a lot of us small-biz owners relate to – you can read all about it here.  And if you’re ever in Coleyville, Texas, check out their brick-and-mortar store – you’ll fall in love with their offerings!

With their catalog of products as inspiration, here’s a guide to giving out the coolest gifts and favors to your wedding peeps.

Make Your Bridal Party Gifts Personal

Knowing what your bridesmaids are ‘into’ is key to choosing the right gift.  For example, I’m a coffee and tea freak and have several ‘favorite mugs’ that my family knows they MUST NOT touch; and even more important, are my traveler tumblers. They keep my coffee or tea hot, fit neatly in my car cup holder, and are aesthetically pleasing.  I have a ton of them.  And it’s not enough, frankly.  So when I received my tumbler from Everything Decorated, I squealed.  I am not a squealer, okay?  But when I saw my name emblazoned in glittery gold across a chic carrara-marble pattern, and felt the weight of the tumbler (per my husband: “It doesn’t seem like one of those cheap tumblers you can get online”), I just involuntarily let it out!  The tumbler is ideal for favors at small weddings (where you can afford more budget per person for these kinds of things) or for your coffee-loving bridesmaids.  Throw in bags of your pal’s favorite tea or high-end instant coffee, and you’ve got a perfect “caffeine kit” for your friend.


Wedding favors of tumbler with monogramAnd there’s plenty of styles to choose from, so no bridesmaid gets the same design. Want stainless steel? No problem.  Floral? Here they are! BLINGED OUT? Why yes, we have rhinestones festooned upon a drink tumbler!  Nice.

I also loved lounging in the beautiful silky robe, a cost-effective and feminine way to allow your girls to chill as they get their hair and makeup made.  For the ultimate in personalization, they are monogrammed with an initial on the front left, in a variety of colors, including rose gold and a chic matte white.  It’s now my go-to loungewear for when I’m relaxing after a long day in my jammies, or for my Sunday morning coffee on the patio.

best bridesmaid robeTop Notch Wedding Favors

It’s easy  to get caught up with what YOU like for favors and gifts – when choosing these items, think more broadly.  What would your guests enjoy specifically?  If it’s a destination wedding for the majority of guests, an item memorializing the state or city is a thoughtful touch. Along that note,  a passport holder or luggage tag are also excellent favors for guests.  You can even place their names in the luggage tags for fantastic escort cards.

When Should You Buy Bridal Party Gifts and Wedding Favors?

This is one of the more fun, and cost-effective, elements of planning your wedding, but it’s super important to do it early.  It’s one of those things that suddenly catches up to you, and next thing you know, you’re scrambling to grab items for your family and friends.  It’s important to remember, too, that if you personalize your gifts, it’ll take just a few days longer to prepare and send.  Make a list as soon as you choose your bridal party and what you think they would enjoy to receive.  (If I am ever in your wedding, please get me a tumbler STUFFED with bags of Earl Gray Tea!)

For wedding favors, you can plan to purchase them further in the planning process, shortly after your design has come together. A good milestone is after you’ve finalized your floral proposal.  The florals guide the color and design theme, so you’ll have solid direction on what color and type of favors to choose.

With that – happy shopping! And don’t forget to check out Everything Decorated for awesome inspiration!

* We work with vendors and advertisers that vibe with our philosophy and our audience.  This post has been sponsored by Everything Decorated.

7 Mistakes Couples Make That Can Ruin Their Wedding Budget

By | Biggest Wedding Planning Mistakes, Wedding Budget, Wedding Budget Tips, Wedding Consultant, Wedding Cost, Wedding Planner | No Comments

Engaged couple meeting with their wedding plannerPlanning well ahead of your wedding can help you avoid some of the most common budget mistakes couples make that can ruin their special day. Many couples hire a wedding and event manager to take on the hard tasks, but not everyone has the money to do that, so if you can’t, you’re not alone. As a couple, you should sit down and work out how much you have to spend, what you want to spend it on, and how you want your ceremony and reception to proceed. Do you want a band or a DJ? Banners and bunting? What about the catering, wedding cars, the bride and bridesmaids dresses, the groom and groomsmen, the photographer? What will it all cost?  Should you have an extra 10 per cent in case of cost averages?

Wedding planners advise couples to begin with an attitude of ‘how much can we spend?’ Rather than ‘how far can we stretch our budget?’ You can learn from the professionals, so do your research on wedding and event planner websites for tips, and read the following information on how to avoid budget pitfalls and remember, failing to plan means you plan on failing.

1. Don’t Skip Over the Fine Print

Carefully read all the contracts related to your wedding before you sign them because this is where your costs can blow out unless you read the fine print. You could be up for surcharges and extra fees if things don’t go according to plan. You could be charged for staying at the venue over the time agreed upon. The band or DJ might be kept back as well, or the flowers might not be available, so they have to be swapped at the last minute for more expensive bouquets. So take the time to fully understand the terms and conditions before you commit to a service or product.

2. Do Your Research

Couples need a clear understanding of the vendors they will need to hire and what they will charge. Do your research to find the right photographer who will capture all those special moments. What about the venue? Do you want a big church wedding with the reception at a different venue, a relaxed ceremony on the beautiful beach where you met, or something in between? Call the venues and churches etc. and find out what they charge, then create a rough budget out of the costs.

Engaged couple making key decisions about budget with their wedding planner3. Don’t Go Overboard

The biggest mistakes many couples make are borrowing from the wrong lender and overdoing it on the amount. These days, it’s a lot for a young couple to come up with the expenses of a wedding. Many couples are financing their wedding with a personal loan. The way to avoid borrowing too much is by having a repayment plan within your budget and shop around for lenders who are in tune with your financial situation. That doesn’t mean the bride has to skimp on areas such as hiring a professional makeup artist and hair stylist or wearing a less than gorgeous wedding dress. If you need to cut corners, try doing without some of the smaller things, so the major necessities are covered.

4. Keep Track of Your Spending

Keep an eye on what you spend, especially the small purchases which have a habit of creeping up on you. Every dollar adds up, and before you know it, you’re in the red trying to work out where all the money went. So keep tabs on every cent, not just the major expenses, so your budget stays on track. You could set up a spreadsheet or other tool to track every cent that you spend throughout your wedding planning process. Also, be sure to understand the total price, including additional fees and taxes, before you sign a contract.


Engaged Couple planning their wedding

5. Make Spending Decisions With Head Not Heart

Weddings are emotional experiences, there’s no doubting that. But in the planning stage, try to make spending decisions with your head rather than your heart, especially if you haven’t finalised the date, location, and the number of guests. You might change your mind and won’t need whatever you have bought, so it’s money wasted.

6. Don’t Spend Too Much Too Soon on DIY

If you’re planning to take charge of some of the wedding details yourself rather than hiring a vendor – such as asking Mum to make the wedding cake or Aunt Doris to take care of the flowers – do a road test on them before the big day. Also, test out whatever part of the day you want to design yourself, in case you decide to do something different or find that what you had in mind won’t work so you don’t buy supplies you won’t need.

7. Don’t Make Invitation Mistakes

Make sure you have a firm idea of who you are going to invite before you order the wedding invitations. It might seem like a small thing, but every cent counts, and you don’t want to be left with a box of expensive invitation cards that won’t be used. Another invitation mistake is getting the names and addresses wrong and having to resend them. Stamps and envelopes cost money, and it’s another area where it seems like a small thing, but it will matter.

To save all the hassle, the stress, and the mistakes, Dee Gaubert of No Worries Event Planning and Design can coach you through the all important tasks of developing a concise, realty-checked budget with her Budget Consulting services. Email today!


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Author’s Bio

Alex Morrison has been a SEO Expert for over 10 years. In this time he has worked with a range of businesses giving him an in depth understanding of many different industries including home improvement, business consultant and health care.

Summer is Here! | Financially Surviving Wedding Season as a Guest

By | Charlie Blog, Financial Tips for Wedding Planning, Money Saving Tips for Wedding Guests, Wedding Guest Tips, Wedding Guests, Wedding Planner, Wedding Toast Tips | No Comments

From Dee:  Financial foundations are so important, for both wedding-related business owners and engaged couples counting every penny as they build their budget.  But, what about wedding guests?  Having been one myself, it adds up!  Our friends at Charlie have some excellent tips for wedding guests struggling to get by this summer without breaking the bank.  And, be sure to check out their website for timely, easy-to-follow financial advice.  Enjoy!

According to the New York Times, the average wedding guest spends nearly $900 to partake in the festivities. That price tag can make your wallet want to say, “I don’t!” — especially if your wedding season dance card is full.

But don’t worry. Charlie knows a bunch of money-saving hacks so you can catch the bouquet without breaking the bank!

Set a Budget and Prioritize

Take a peek at your finances and determine exactly how much you can spend on the occasion without wreaking havoc on your budget. Once you have a figure in mind, it’s time to create a spending plan.

You can stay near the venue in style, rival the bride for beauty, or be the best gift giver ever — but you may not be able to afford to do it all. If that’s the case, you’ll need to make some trade-offs to stay within your set limits. For example, if you want to give a lavish gift, that could mean forgoing the expensive salon visit the morning of the ceremony.

Tip: Charlie can help you plan ahead by starting a new savings goal called “wedding.”

Photo by Brady Puryear

Pool Resources

Try going in on wedding attendance expenses with family and friends. You can split the cost of lodging, transportation, and even the gift. That way, everyone saves some cash and can still fully take part in the experience.

Beautify Yourself (or Find a Deal)

If you’ve got the skills, skip the pricey salon and do your own hair, makeup, and mani-pedi. DIY’ing your beauty regimen will save you some serious cash. (You may even already have the supplies on hand!) Afraid of looking like Elizabeth Holmes? Ask a friend to help paint your face and braid their hair in trade.

If you really want to be pampered, check Groupon to score a deal on the service. You can also reach out to local beauty schools. Often, their students will gussy you up for much less dough than a pro.

Re-wear or Rent Attire

There is zero shame in wearing a killer dress (or suit) twice. So save your wallet and rock that outfit again! You can also raid a friend’s closet to wear something that’s new to you. But — if you must wear something brand new, consider renting your ensemble for a fraction of the price of buying it off the rack.

Surviving weddings financially as a guest

Photo by Courtney Lindberg Photography

Make Your Gift

If you’ve got the talent, why not use it to make something heartfelt and budget friendly? Your newlyweds will appreciate the gesture and will likely cherish it over another set of wine glasses.

Here are some ideas to spark your creativity:

  • Sing a song at the reception
  • Make the centerpieces on the dinner tables
  • Offer to photograph the event
  • Create a scrapbook about their relationship
  • Knit a blanket for their couch or bed
  • Paint their new family portrait

Still feeling uninspired? Pinterest has got you covered!

Just Say No

Although it hurts to check “will not attend” on the RSVP card, remember: an invitation to a wedding is a request, not a requirement. Sometimes your wallet just can’t swing it and that’s OK. If that happens, confidently decline with your regrets and send a little (perhaps homemade) gift in your place.

Final Thoughts

Being a wedding guest can be crazy expensive — but it doesn’t have to be. Every element of the experience can be optimized to fit your budget. So go ahead and feel the love while enjoying your fatter bank account.



Advice for the New or Prospective Real Estate Investor

By | Business Builders, Business Consulting, Business Development, Financial Planning, Passive Income, Real Estate Investment, Revenue Streams | No Comments
I know this site is all about weddings – business stips for wedding pros, and planning tips for engaged couples.  But a big part of my life is being a “mini” real estate investor – one of those many landlords of one or two small pieces of property as a side source of revenue or retirement investment.  It served to offset taxes (somewhat) while I built my business, and also allowed me to miss a few years of retirement savings while I built my business (since you’re not exactly making a killing the first 2-4 years).  So, having my condo really helped provide stability during my business, and I thought this post would assist small business owners and also, for engaged couples planning their long term finances. THus 0 this post! I hope you enjoy it and please ask me any questions –

How I bought my first property

First of all, I’m only just now onto my SECOND piece of property – a house that we are moving into shortly, as a family.  In 2005, I bought a condo, lived in it until 2009, and since then have rented it and officially became a real estate investor. The housing market was insane at that time; cash investors were swooping in and multiple (like 10..15…20) offers were coming in on houses hot and heavy, as people were taking advantage of the downswing of the economy. Given I was pregnant and wanting to have the option to work part time, start a business (natch :) ) or stay home with the baby for about a year, we figured best to rent.  And that was a good call. (It’s not always a good time to buy – don’t be hard on yourself if you rent.  Buying and owning is expensive in many markets, like ours here in L.A.)
So, now that you know the backstory, my first purchase in 2005 was way too easy.  It was during the housing boom. My FICO score was very good, and I got a ‘stated income’ loan where I literally didn’t have to provide any proof of income. And I only had to put down a 3% deposit.  The condo was $240k for a grand total of 842 square feet.  (By the way, the value soared in 6 months to a peak of $300kI! Yeah, those were crazy days.) I wanted very badly to have real estate investment, and even considered buying cheaper property out of state to add to our portfolio, as a long term piece of side revenue and side hustle.

A Real Estate Investor for The Long Term

In this specific market – the housing bubble of 2004-2008 – you had to carefully play the market to flip a house for 6 figures overnight.  If you were an everyday “Jane” like me, you had to be patient, and make it a long game.  It wasn’t until recently that I could raise the rent to pay for the mortgage – I basically put the amount of a proper down payment into the condo after the fact, in small bits, month by month.  In this case, the cost was wildly overinflated, and at odds with the current low rent I could charge.
But, I refinanced 2 more times to a nice low interest rate, looked at increasing rent once the market increased, finally found a property manager, and now the condo will pay for itself.  Also, interest is a write off, as you probably already know (though beware of the new tax reform that has limited how much can be written off for some homeowners). And while you’re onto the topic of taxes, this thorough article by the Tax Crisis Institute is a huge help come tax time.

Passive Rental Income During Retirement

When it’s paid off, right before my husband and I retire, we will likely earn $30k-45k a year, depending on rents, how often it’s vacant, and maintenance. (Basically, our ‘backup fund’ in case our investments go haywire, have high medical copays, etc.  Of course we are diligently saving as much as we can to retirement and long term investment accounts. it isn’t always easy, but we do our best.  CVS Coupons add up, haha!) We strive to charge middle-market rent – we want to be fair, find responsible tenants, and have enhancements throughout – granite countertops, hardwood floors, neutral paint, and consistently updated appliances.

Advice for Working With Tenants

Before I bought the condo, I met with a real estate attorney, and it was the best thing I could have done.  Laws vary from state to state, and the attorney was able prepare me for the best and worst case scenarios.  This advice helped manage my expectations and allow me to make excellent decisions during tough situations.
Overall, I’m so glad I invested in the condo, and I recommend it for those with a strong stomach for calculated risk and mild stress (i.e., wedding planners!).  And again – any questions, shoot me a note anytime at!

Increase SEO: How to Make Blogging A Regular Habit

By | Blogging for Wedding Planners, Blogging Tips, Business Consulting for Creatives, Business Development, Finding Time to Blog, Wedding Consultant, Wedding Coordinator | No Comments

How many times have you been told to calendar your marketing activities, just as if they were client appointments?  “Then THAT way I’ll actually blog/social post/network on a regular basis, like I’m supposed to!”, you keep thinking.  Well, as someone who worked in the events industry, thus with a mutable, ever-changing schedule, this just wasn’t working.  What did work? Making it a habit. I didn’t set a perfect schedule – but still managed to blog every 7 to 10 days for the majority of my business, creating a valuable niche audience and consistent engagement and SEO.  Read below to find out how I made blogging a regular part of my business, with a minimum of effort.

Make blogging a weekly habit

There’s a difference between scheduled activities and habitual activities.  For example, I now workout about 5 times a week.  In my head, I know that I will probably not workout 1x over the weekend due to famliy activities, and probably 1x during the week depending on what networking event or other work-related activities may pop up.  I simply then workout the other evenings when I’m free.  I started this routine for 2-3 weeks, and now, it’s like clockwork.  Every night that I arrive home and don’t have somewhere else to go to, I simply change into my workout gear, and once my son is done with his homework and dinner, I … work out. I don’t calendar it, I just do it.  I have a WEEKLY quota – i.e., “Workout regularly” is my weekly task, not a daily one.

The same has to happen for your blogging.  Make a note at the beginning of every week:  “Write one blog post.”  Every time you sit down to your computer, think, “Do I have time to work on my blog?”  Take 5 minutes if you can to add to your list of ideas, to shoot an email to a photographer to get photos of your latest wedding, or to log into the backend of your website to draft the first few words of your blog.  If that’s all you can handle, no problem.  Next time you sit down to your computer, ask yourself again if you have time to work on the blog. Even better, stick a post it on your computer that always says, “Blog!” and you’ll find yourself tackling your posts once you’re done with the main business of the day.

The reason why I suggest this for event planners, is because if we try to calendar in these regular marketing tasks, these appointments with ourselves nearly ALWAYS get kicked of the calendar by a last minute errand for a client, a meeting that FINALLY came together for a site inspection, etc. etc.  Our work is not desk-based- we’re running around all over the place, so it’s harder to lock in times and dates for this type of computer-based work since we’re not always sitting at a laptop.  These tasks have to surround our other work, and slot into our schedule once we find we have a free moment.

For me, the best time was always late afternoon or early evening, when everything was done for the day. I would find myself with about 20 minutes left to work on social media or blogging.  After awhile, it became such a habit, that I automatically would start to work on blogging once my day was complete – I didn’t have to look at a checklist to remind myself. It became…a habit.

Paris wedding destination planner Blogging

Blogging about my first Paris wedding led to other online inquiries, and, you guessed it, more Paris weddings! Photo by Yann Audic of Lifestories Wedding, dress by Vera Wang.

Small tasks lead to big momentum

It’s proven that starting small on an initiative leads to larger tasks being completed. So, say you have a stolen 5 minutes as you wait for a client to arrive for a meeting – that’s a great time to add blog ideas to your Notes app on your phone. Or, you find yourself done with a timeline draft earlier than you thought, and have a few minutes before tackling your next to-do of the day.  Take that stolen 20 minutes and upload some photos to your website for a ‘real wedding’ inspiration post.  By the end of the week, you will likely have a completed blog post.  Using these small slots in your day for mini-tasks, pays off in a big way.

Ask for help, if needed, to maintain your blogging calendar

There are also people who just don’t enjoy writing, unlike me (I liked it better than the actual wedding planning, believe it or not!) – and there are so many resources on the web for assisting your blog creation. Search Instagram, sites like Fiverr, Facebook, and other portals to find cost effective bloggers to assist you in pulling photos, drafting posts, even writing entire posts.  Interns and assistants can also make big progress for you behind the scenes, so you feel a sense of momentum without the struggle of putting pen to paper (or rather, finger to key).

Is blogging really that important these days?

Yes! It is.  Google is still a hungry beast for keywords (learn more about a key shift in their algorithms here, and the latest update here), and if you feed the beast, your SEO will increase, and you’ll start getting inquiries and collaboration requests from related brands that will even further increase your visibility.  Due to my solid SEO, I was able to branch out into corporate events, for example, as well as draw in wedding inquiries.  And, aside from a small investment into freelancers or your assistant, should you go that route, it’s a very low cost enterprise – with rich returns.

With this advice, you’ll be well on your way to making blogging a regular part of your work week.

Need any more tips or insight into your social media strategy?  Email me at and I’ll be happy to help!

Former Client Referrals : The Foundation of a Wedding Planner’s Business

By | Client Referrals Wedding Planning, Event Planning Business Advice, Event Planning Education, Event Planning Workshops, Generating Wedding Referrals, Referrals, Wedding Planner, Wedding Planner Pricing | No Comments

When I was a wedding planner, one of my top sources of referrals were, of course, past clients.  The market has evolved quite a bit already in the past two years since I’ve wound down my business, now that more and more ‘gig’ coordinators and planners are showcasing their services for well below market rate.  Securing client referrals is important for any event planner.  Here’s some tips for how to encourage and increase these referrals. First:

Why do I need client referrals?

Number one reason: They are qualified referrals!  The couple referring you can already vouch that you are what you’re worth (i.e. your price is right), and that you are invaluable to the wedding planning process.  They have already convinced the couple that they need you – that they SHOULDN’T DIY their wedding, or rely on their second cousin to run the big day.  Half the battle is already fought in convincing them of your worth, because former clients have referred you.  This is why client referrals are often the foundation of any quality wedding planning business.

Wedding Planner Client Referrals with Favors

Don’t forget, your couples may need you for baby showers in a few years, too! Photo by Mibelle.

How do I encourage referrals?

Upon closing the event, after you’ve sent your thank you and made a tasteful request for an online review, you can finish your message letting the couple know that you have special incentives and rewards for any referral they send to you that results in closed business. Maybe it’s a $20 Starbucks card, or gift card at a store they featured on their registry.

Should you be friends with your clients?

Another way to connect with clients is to connect with them on social media (I highly recommend AFTER the event, when you truly know you will be comfortable being friends with them on all your social channels).  Then, you can post on social media from time to time a call to action (“the holidays are coming up!  I’m happy to chat with your newly engaged friends or relatives about their wedding plans!” etc.).  I have actually booked closed business this way, and you will too – by gradually adding past clients to your social media network, you stay connected and have that crucial opportunity to advertise to an audience that already knows and trusts you.


Tips for Wedding Gifting: Bridal Party, Family, Vendors, and More!

By | Bridal Party, Bridal Party Gifts, Groovy Groomsmen Gifts | No Comments

From Dee:  One of the questions I was asked most as a  wedding planner was, “What do I get my guys??” Groovy Groomsmen Gifts is one of the best sources out there for groomsmen presents, and has become a go-to for many wedding planners.  We asked our friends there for more good advice for buying gifts not just for groomsmen, but all members of the bridal party. Read on!

Taking the time to find the right gift for your loved ones on your wedding day is a no brainer.  It has actually become an expected tradition.  Of course, right?  These folks made an effort to be there, not only on your special day, but supporting you every step of the way.  I’d say that’s more than enough to earn them a thank you gift!  There are general wedding favors for your entire guestlist, but there are also specific people, like the ones in your wedding party, who have played a larger role than most.  These integral people cannot be missed when it comes to gift giving.

Here’s a helpful guide to pinpoint who should be at the top of the bride and groom’s gift list:

Get a Gift for Each Other

The simplest ideas are often forgotten.  The most obvious person you should gift to is the one you are about to spend the rest of your life with.  Thank them for making the lifelong commitment to you.  You’re about to start your new life together, and the best way to celebrate that is by giving each other a gift.  It doesn’t need to break the bank, as you can choose to give sweet tokens that express your love and commitment from this day forward.  The best gifts are the ones that come with a secret engraved message. It could be a piece of jewelry, a journal, a memory box, or even a simple card expressing your love for each other. Think back to the places you’ve visited and the adventures you’ve had.  Find small tokens that remind your future spouse that you appreciate the time you spend together.  Simply thank each other for the success of your first major step together as a couple – your wedding day!

Purchase a Gift for Your Parents

Bridesmaids in Blush and nude bridesmaid gowns

Photo by Sally Pinera

Where would you both be without your parents?  The unconditional support they have given through the years is priceless.  Give honor to whom honor is due by spending the time and money to thank them for their enduring commitment to you.  Your wedding day is an ideal time to honor your parents for raising you to be the loving person you are today. Let your thank you gift express all the gratitude that is in your heart.  If you have a difficult time thinking of an item your parents may enjoy, check out a retirement gift site that will have many ideas.  You may also include in this list, grandparents, siblings,and anyone considered as close family. It doesn’t need to be a physical gift wrapped in a box, as a special meal at their favorite restaurant can be just as appreciated as any present.

Find a Gift for Your Maid of Honor and Bridesmaids

Your besties!  The ladies who have done so much to help make you the woman you are today.  Through good times and bad, they have been with you every step of the way.  They have also played a major role in making your wedding a success. Your best friends deserve no less than the best thank you gifts.

The gift you carefully choose for these ladies must be from the heart.  Let your gift speak of the special connection you share by giving a personalized piece of jewelry, a gift card for a spa day, or even a weekend get-away to a favorite destination. Creative gifts, like custom wine labels to gift your girls with their favorite cabernet, or elegant engraved jewelry, will make an impact and feel truly personalized.  Also consider finding something they can all wear on your wedding day morning as you’re drinking Mimosas getting ready for the festivities – getting-ready robes, pashmina scarves, studs, necklace or even shoes! Your gift will show your appreciation for the important role they play and also leave them with a lasting memory of your wedding every time they wear these items.

Customized Wine Bottle for Wedding Bridesmaid GiftsGrab a Gift for Your Best Man and Groomsmen

They have helped the groom in so many ways. Just for the wedding they’ve probably arranged the bachelor party, prepared their wedding toast, ran errands, and made sure everything goes as planned on the big day.  Thanking these men with a gift is the best way to show how much they mean to both of you.

For your best man, get him a gift that will leave a lasting impression – like a day at the golf course or a trip to a favorite destination. You can also go for classic gifts like a wristwatch or a flask, and have them personalized with his name or initials.  Or, find something cool they can all wear on your wedding day- like cufflinks, a tie that has the same color for each one, or even customized sneakers for the party.

Customizable Watches for Wedding Groomsmen Gifts


Give a Gift to Your Flower Girls and Ring Bearer

Your wedding entourage comes in all sizes and ages.  These are the kids who will bring the “Ahhs” and “Ohhs” at your wedding.  From walking down the aisle on their way to performing their jobs, to cutting a rug on the dance floor, these little ones truly making lasting memories at your wedding and bring a little comic relief.  Depending on their age, prepare something that will keep them busy for long events. This can be anything like board games, crafts, sticker books, toys, and other fun gifts.  You may also give them something they can wear on your wedding day like a piece of jewelry, a nicely designed bag, or a themed shirt they can throw on during the reception.

Provide a Gift to Your Close Friends

Depending on the size of your wedding party, unfortunately everyone can’t make the cut.  There are certain functions in your wedding that you choose close friends to do but they are not part of your wedding party – these are the candle lighters, ushers, guest book attendants, readers, guitar player for the ceremony, a friend rendering a song for the reception.  A small token of thanks will go a long way for these friends who have gone out of their way to help make your day that much more special.  Don’t forget to slip a personal note of thanks in your gift because it will surely go a long way.  It can be a book, a journal, a bottle of wine, and so much more.

Pick Up a Gift for Your Wedding Planners and Suppliers, Helpers, and Other Important People

These men and women worked hard and put in their best effort in order to make your wedding the success it became. While many consider it to be optional to give them a gift, consider giving a token of thanks to your officiant, wedding coordinator, venue provider, caterer, and those who have played a vital role in ensuring that your wedding ceremony and reception will flow smoothly. A generous tip or leaving a good review of their business online would also go a long way to showing your appreciation.

Also under this category would be people who have helped you and played a special part in your wedding journey.  The cousin who gave you advice and helped take away your wedding jitters, the aunt who went dress shopping with you, and all other important people who volunteered to do a function or render a performance on your wedding day.

Showing gratitude to your spouse, parents, wedding party, close friends, and important people playing a special part on your wedding is always a welcome gesture.  Remember that your thank you gift need not cost you a fortune.  We’ve discussed several ways to say thanks that won’t break the bank.  You can always go for handmade gifts, a gift basket, a letter of appreciation, a poem- be as creative as you can be. To make the most impact, be sure to remember that your gift should have a personal touch. Aside from your thank you gifts, everyone’s presence in your wedding is important and deserves to be acknowledged. Don’t forget to distribute your unique wedding favors and make sure you don’t miss out on any of your guests.

No matter how big or small the gift, what makes the most impact is that you have made the occasion memorable for all the people who supported, made time, and exerted effort in making your wedding a magnificent event.