Category Archives: Blush and Pink Wedding

Profit First | Tips for a Profitable Wedding Planning Business

By | Blush and Pink Wedding, Blush Wedding, Business Builders, Business Consulting, Business Development, Profitable Wedding Planning Business | No Comments

It can be tricky to build a profitable wedding planning business. Too often, I find wedding planners focusing on volume.  The more events they book a year, the better.  While you do need to market yourself in such a way that once you fill your calendar comfortable, you are turning down potential new business, what’s more important is what you’re profiting per event –  not how many events.

Also, there are a lot of hidden costs to running an event planning business – the last minute additional staffing needs when a wedding becomes a bit more complex than originally planned, or your bookkeeper needs to untangle a few unique expenses and bill you more money.

Here are two tips to built a profitable wedding planning business:

Strategize the Right Mix of Events

Loading up on coordination jobs makes you less money than booking a few less in number of full planning, for example.  Look ahead and decide how many coordination, partial planning, and full you want to book in the coming year, and then develop marketing strategies to do just that. Write the goals down and check in weekly.

White Lilac large wedding Persian wedding blush Terranea wedding Large ballroom profitable wedding planning business

Large weddings like this one at Terranea, featuring over 500 guests, require lots of staffing; I factored this into my proposal from the beginning. Photo by John Solano, design and florals by White Lilac.

Protect Against Last Minute Costs

Client needs you to pick up their alcohol at the last minute – 1 hour from your office?  Oops! Cousin Freddy invited his 50 friends, and the guest count shot up?  Then the client has to pay more money in your direction.  Have ‘change in scope’ and ‘additional services and fee menu’ sections in your contract.  Mileage and staffing are hard costs and must be covered; also, your time is potentially a soft cost, but VALUABLE.  These ‘little’ fees add up hugely, and can kill your profit or keep you from building a profitable wedding planning business till it’s too late.

I’m here to help you build a profitable wedding planning business!

Don’t hesitate to email me to share your thoughts, or pick my brain – I mean it! I offer a 20 minute consultation “discovery” call with anyone needing some insight or curious about consultation services – or just to chat!  Absolutely no obligation. I’ve learned things the hard way and eager to share my hard knocks to help other entrepreneurs succeed.

Best wishes for a profitable enterprise.   Happy planning!

A Pretty Pastel Malibu Rocky Oaks Wedding

By | Blush and Pink Wedding, Blush Wedding, Malibu, Malibu Rocky Oaks Wedding, Malibu Wedding, Sally Pinera | No Comments

A Malibu Rocky Oaks wedding is always one for the books. For good reason:  the vistas on display at this property always take my breath away.  This is the reason why the venue has become so legendary here in Los Angeles – and dare I say, the world over.  There is nothing like it!

The bride and groom, Emma and Michel, lived in France for the initial part of planning, then moved to San Francisco.  Wisely, they booked me over a year in advance, and had ample time to carefully curate and construct their dream day. They had many guests flying internationally, and were able to have their wedding on a weekday, which made things even more seamless to plan.

The Wedding Vendors

The florist, Plenty of Petals, nailed the romantic, vineyard-inspired florals, Signature Party Rentals provided the chairs and tables, napkins were by La Tavola, and Bright rentals provided the rose gold silverware.  Other vendors included Vox DJs, Jacob Jurado (officiant), Tim and Co videography, Jamie Cakes, and Silver Service Catering.  The vibe was soft blush, rich organic greens, and French country furniture with rich wood texture.

The Planning Process- a Weekday Wedding!

While Emma and Michel lived abroad and then in San Francisco, we stayed in close touch.  Because many guests were flying in from outside of L.A., this was a destination wedding for many of them, and the couple chose to have the event on a weekday.  Not my first, actually – they’re a lot of fun!  Also, some vendors and venues have cost-effective pricing for weekday events.  They made sure guests knew well ahead of time when the event would take place, so they couljd request vacation days, book flights, and make overall “life” arrangements for the event.

Enjoy photos below, by Sally Pinera!


Malibu Rocky Oaks wedding floral backdrop border ceremony greenery blush

Malibu Rocky Oaks wedding floral backdrop border ceremony greenery blush

Rustic rose gold silverware malibu rocky oaks wood table napkin treatment olive branch

Lush bouquet dahlias greenery blush pink burgundy

Bridesmaids Blush bridesmaid gowns greenery rustic bouquets

Floral greenery wedding table runner figs grapes

altar floral border malibu rocky oaks greenery roses blush ivory

French country crossback chairs rustic malibu rocky oaks signature rentals

Real Wedding: Classic and Romantic Luxury Estate Wedding at Malibu Rocky Oaks

By | Blush and Pink Wedding, Brady Puryear Photography, Malibu Rocky Oaks Wedding, Malibu Wedding, Uncategorized, Wedding Planner | No Comments

We love love love working at Malibu Rocky Oaks, and this estate wedding was no different.  The romance of the florals by Lotus and Lily, the chic combination of pink, ivory, and fuchsia, and the bride and groom looking so dashing in their dress and tux – it all made for a gorgeous event.

Caterer: Truly Yours

Venue: Malibu Rocky Oaks

DJ: JK Weddings

Videography: Dove Weddings

Photography:  Brady Puryear

Calligraphy:  Calligraphy Katrina








Photo by Brady Puryear. Florals by Lotus and Lily.

Photo by Brady Puryear. Florals by Lotus and Lily.




Real Wedding: Ritz Carlton, Laguna Niguel

By | Blush and Pink Wedding, Juice Box Media, Ritz Carlton Laguna Niguel, Wedding Decor, Wedding Design, wedding flowers, Wedding Planner | No Comments

Some time ago, my father attended a national banker’s conference at Ritz Carlton Laguna Niguel; his job at the time was managing and implementing such conferences for his own employer, and his company was going to implement the next year’s national conference, so his attendance was part preparation as well. For me, it was an opportunity to check out this incredible property.
Fate, via a dear former client who referred us, brought me to work with a couple last May for their Ritz wedding.  They were a joy to work with, as was a particular catering manager who was assigned to us and worked hard to make sure they had a smooth planning process.  The look, brought to life by Doily Design Haus, was full of blush, golds, and creams, and was simply stunning in the room.   It’s been a year now since the wedding and I still remember it fondly, as it took me back to a venue that so impressed me years ago.



Photography – Studio Purdy

Florals:  Doily Design Haus

Cookies: Sugar Babies Cupcakery

Videography: Juice Box Media

Chuppah:  Happy Chuppah

Chiavari chairs and Dance Floor:  Chiavari Chairs 4 Rent

Cake, Food, and Venue:  Ritz Carlton, Laguna Niguel

DJ and Lighting:  Soundwave