We’ve overseen a variety of corporate events, from product and book launches to conferences, and have three top tips to share.
- Hire professionals, including, yes, event planners, as early as possible. I have received inquiries barely a month to two prior to the date of the event, for extremely complex corporate events here in Los Angeles. We’re talking 1200-person conferences, large festivals, or even a conference that hadn’t even been planned yet – and the potential client was contacting us less than two months prior. Do not procrastinate – planners charge rush fees for planning large events with just a few weeks’ time to do it. Also, your decision making becomes rushed, and you may find you have less time to do your normal day to day job, which hurts your company in other ways, too.
- Interaction is key. Whether it’s an internal awards dinner for your sales team or an introduction of your product to your clients, ensure you have representatives of the company work the room. They should spread far and wide to contact everyone attending and make sure they feel comfortable and learn as much as they can about your services and products. For internal events, having interactive games, such as a scavenger hunt that promotes mingling, boost employee interactions and morale, and unify the team across departments.
- Stay on brand. From customized backdrops to logo’d cocktail napkins, there are tons of ways you can remind guests why they are there – to celebrate your company, your mission, and your product.
An expert planner can help your company save time, preserve productivity, and ensure you stay at, or below, budget for your event. Our door is always open to show you how, at firstname.lastname@example.org. Happy planning!